2025 · Brand
Doar Mais
Two arrows that meet. A third color that only exists at the encounter.
Client
Doar Mais
Role
Brand identity
Year
2025
Deliverables
- Logo system
- Visual identity
- Brand manual
- Social kit
- Email signature
Doar Mais is a donation management platform connecting donors with organizations that have a social mission. The brief: build a mark that communicates both trust and movement — the reliability of a fintech and the warmth of a social cause.
The symbol emerges from a single question: what happens when two intentions move toward each other? Two arrows in motion — one from each side — meet at a point where a third form appears. That third color only exists because of the encounter. That is the promise of Doar Mais.
Delivery included a complete identity system: logo and symbol in all variants, full brand manual with usage rules, social media kit, and email signature templates ready for production.
MBM Ar Condicionado